Friday, May 03, 2013

£104 - the bargain price of a Bayern Munich season ticket

The Bavarian giants have some of the cheapest season tickets anywhere in the world, with an adult one in the standing section at the Allianz Arena costing just £104.

By contrast, the cheapest one at Arsenal will set you back £985 and Liverpool £725. Even the least expensive in the Premier League for the 2012-2013 season - at Wigan - is £255.

But while it's well-known that the Bundesliga has some of the cheapest seats in world football, it's their philosophy towards pricing that is so refreshing.

Bayern's brilliance in setting up an all-German final with Borussia Dortmund has been marked not with eulogies about their style of play, but a quote from president Uli Hoeness on looking after the fans that has gone viral on social media.

In the soundbite, from last year, he says: 'We could charge more than £104. Let's say we charged £300. We'd get £2m more in income but what's £2m to us?

'In a transfer discussion you argue about that sum for five minutes. But the difference between £104 and £300 is huge for the fan.

'We do not think the fans are like cows, who you milk. Football has got to be for everybody.

'That's the biggest difference between us and England.'

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