Saturday, May 26, 2007
2010 World Cup set to be the most commercially successful ever
South Africa's 2010 football World Cup is set to be the most commercially successful since the first tournament was held 76 years ago. The event has already attracted more marketing and television attention than the 2006 event, according to Fifa President Sepp Blatter."The market trusts Africa," Mr Blatter says.
"The contracts we have already signed for 2010 are higher than the contracts for 2006 in Germany by about 25%."
Agreements with five strategic partners for 2010 are valued at more than 1bn Swiss francs (about $821 million). This dwarfs the 850m francs ($700m) worth of deals done for the German World Cup.
Companies have to fork out around $125m to be one of the six worldwide partners involved with the 2010 World Cup. In addition there will also be eight World Cup sponsors and four to six national sponsors. Entry level sponsorship is likely to be around $40m.
