“Why is this different from any other celebrity fragrance? The fact that (I) have spent a lot of time checking all the details,” Victoria Beckham said.

“We are not just saying, ‘We are celebrities, put our name on it.’ I love to be involved with the whole process.”

Industry sources estimate the Beckham fragrance franchise, which also includes Instinct by David Beckham, will generate $100 million in worldwide sales this year and twice that next year.

Victoria Beckham, who describes herself as “a working mum,” is also developing a signature line of clothing and sunglasses.