Wednesday, September 19, 2007

Porn channel wins soccer rights

A milestone was reached last week in Italy when ContoTV, a hardcore porn channel, outbid other broadcasters to secure the rights to show Fiorentina’s UEFA Cup first-round tie against Groningen on September 20.

Just a publicity stunt? Probably, although ContoTV executives describe it as an attempt to offer their viewers “something different.”

Of course, when the wife sees the credit card charge to the porn channel at the end of the month, the "I was only watching the match" excuse can always come in handy.

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