Friday, October 19, 2007

The £1 billion blunder

If England fail to qualify for the 2008 European Championship finals, the economy could miss out on up to £1bn of extra spending.

The Centre for Economics and Business Research predicted before the World Cup that consumers and advertisers would spend up to £1.25bn extra during the competition, which is likely to be repeated if England qualify for Euro 2008.

The Football Association could also face reduced replica shirt and other merchandise sales, though television rights and sponsorship revenue would be largely unaffected.

The biggest problem would be the damage done to the England team's global "brand image".

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