Sunday, February 10, 2008

Sandwich board sponsorship

One women's park football team has apparently ushered in a new era of football kit sponsorship by playing its first match under a new sponsorship deal which requires its players to compete wearing 2-kilo sandwich boards bearing the new of its new sponsor.

Battersea WFC of the London and SE Regional Women's Football League has just played its first match wearing the sponsored boards, at a pitch in Tooting, south London after signing a groundbreaking new sponsorship deal with http://www.blogger.com/www.craigslist.co.uk , the online notice-board and classified ads website.

The double-sided sandwich boards weigh two kilos (4.4. lbs) each and consist of two large display boards (60 x 80 cms), made of 3ml plastic, printed with a football shirt sporting a large www.cragslist.co.uk logo.

Of course, some of the players found the sandwich boards unwieldy, admits Veena Joory, club secretary of Battersea WFC.

"But on the plus side, the boards did wonders for our defensive walls at free-kicks," she insisted.

"We are thrilled to have struck such an innovative deal," says Jim Buckmaster, CEO of Craigslist.co.uk, which is sponsoring the women's club for an undisclosed sum.

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