The England forward met testicular cancer survivors in Liverpool to launch the Keep Your Eye On The Ball Focus Fortnight, an initiative backed by the Everyman Male Cancer Campaign, The FA and The PFA, urging men to check themselves and raise some funds for vital research into prostate and testicular cancer.

Crouch, who has joined other high-profile footballers such as David James and Paul Robinson to back the campaign, said: "Men can be so vocal on the terraces but struggle to talk about their own health with their mates. It only takes a minute to check yourself and it's worth it, because in life you don't get extra time."

Testicular cancer is the most common form of cancer in 15-44 year olds but if caught early, it has a 99% cure rate, making awareness of the symptoms essential.

Prostate cancer is the most common cancer in men, with over 35,000 men affected in the UK every year.