Monday, January 23, 2012
Beer must be sold at Brazil 2014 World Cup, says Fifa
Beer must be sold at the 12 venues of the 2014 World Cup, according to Fifa general secretary Jerome Valcke, who has been involved in a dispute with lawmakers in Brazil over the sale of alcohol.
Valcke considers the issue so important that he has said the country should make a law that allows alcohol to be sold during the World Cup.
Alcoholic drinks have been banned in Brazil's stadiums since 2003 as part of the Supporters' Statutes, aimed at preventing violence among hardcore fans at football matches.
Fifa is growing impatient because the passing of World Cup legislation has been held up over the alcohol dispute.
Fifa has a key sponsorship deal with US brewer Budweiser, which belongs to the world's biggest beer-selling group Anheuser-Busch InBev.
Valcke considers the issue so important that he has said the country should make a law that allows alcohol to be sold during the World Cup.
Alcoholic drinks have been banned in Brazil's stadiums since 2003 as part of the Supporters' Statutes, aimed at preventing violence among hardcore fans at football matches.
Fifa is growing impatient because the passing of World Cup legislation has been held up over the alcohol dispute.
Fifa has a key sponsorship deal with US brewer Budweiser, which belongs to the world's biggest beer-selling group Anheuser-Busch InBev.
