Brazil legend Ronaldo is reportedly embarking on a new career as a porn magnate with hopes of purchasing the Playboy franchise in his native country.

It's believed the 35-year-old, who helped Brazil win the World Cup in 2002, is planning on making a bid for the popular magazine.

Sources close to the star told Brazil's Extra newspaper he sees the soft-porn publication - Brazil's tenth best-selling magazine - as a lucrative business opportunity.