The ad is to be shown on Sunday, and in it Beckham can be seen watching Sky Sports on a TV, laptop, tablet and smartphone throughout several London locations, a pie and mash shop included.

'I was quite amazed that they were able to recreate a pie and mash shop on a film set, the attention to detail was incredible,' Beckham said. 'The food wasn’t quite the same though!

'The ad shows how crucial Sky is to the lives of their customers at home and on the move, how people can use it no matter how busy their lives are.'