Wednesday, September 11, 2013
Booze advert blitz of TV football
Armchair football fans are constantly bombarded by references to alcohol as they watch matches, a study has found.
Games shown on TV contained more than 100 images of beer, wine and other drinks every hour, from adverts on pitch billboards to logos on players’ shirts, Newcastle University discovered.
This includes adverts on the billboards that surround the pitch and logos on players’ shirts and equates to almost two references a minute.
Researchers have now called for so-called ‘embedded advertising’ to be covered by law for health reasons and to reduce the chances of youngsters being exposed to alcohol marketing.
Previous studies have shown that alcohol marketing increases the odds that under-16s will start to drink – and that those who already drink will drink more.
Games shown on TV contained more than 100 images of beer, wine and other drinks every hour, from adverts on pitch billboards to logos on players’ shirts, Newcastle University discovered.
This includes adverts on the billboards that surround the pitch and logos on players’ shirts and equates to almost two references a minute.
Researchers have now called for so-called ‘embedded advertising’ to be covered by law for health reasons and to reduce the chances of youngsters being exposed to alcohol marketing.
Previous studies have shown that alcohol marketing increases the odds that under-16s will start to drink – and that those who already drink will drink more.
