Barcelona have signed up with technology giant Intel, who will have their logo in an unusual place - on the inside of Messi and Co's shirts.

The computer chip firm has signed a partnership with the Catalan giants to be the club's official technology partner, with the 'Intel inside' logo becoming the first-ever placement inside the clubs' shirts.

Spain stars Carles Puyol and Gerard Pique showed off the new shirts at a launch event, along with Barcelona president Sandro Rosell.

The new partnership will also see Intel produce groundbreaking technology for the club's famous La Masia academy, which has produced a huge number of stars in the current squad - Lionel Messi, Xavi and Andres Iniesta.

Barcelona players and coaches will also snap up the latest Intel-based devices, while the firm will work with the club to improve training and performance through data.

'It is a huge satisfaction for FC Barcelona to be able to join forces and share the values of innovation and teamwork with a company of such worldwide prestige as Intel,' said Rosell.

'We are both trendsetters in our fields, and I am convinced the collaboration we are starting today will be very important. It will mean much more than a financial sponsorship.'