Wednesday, February 26, 2014

World Cup T-shirts pulled by adidas

Sports brand adidas have accepted a request from Brazil's tourism board to stop selling two T-shirts it marketed ahead of this year's World Cup because they encourage sexual tourism.

One shirt shows a bikini-clad woman with open arms on a sunny Rio de Janeiro beach under the word-play "Looking to Score."

The other has an "I love Brazil" heart resembling the upside-down buttocks of a woman wearing a thong bikini bottom.

Adidas said the shirts would not be sold anymore, adding in a statement that they were from a limited edition that was only on sale in the United States.

The shirt designs touched a nerve in Brazil, where people often complain about foreign stereotypes of Brazilian sensuality.

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